Today I heard a story about the immediate impact of Twitter, or Twitimpact (that’s right you read it here first, Twitimpact). The story goes like this:
- Celebrity eats out at a favorite Hollywood spot.
- Celebrity skips out on bill. Claims wallet was in car and never returns.
- Server at the eatery tweets (sent a Twitter message) about it.
- Celebrity sees tweet and gets angry.
- Celebrity then has her assistant pay the bill but not the tip.
- Server tweets "NO TIP."
- Celebrity returns to the scene of the crime and slaps three dollars on the table in front of server.
- Server tweets "Thank You" to the celebrity.
- Server gets fired. Presumably at the celebrities request.
- Server continues to happily tweet saying "thank you" to the celebrity for days off with family.
- People feel bad for the server and add their own tweets.
- Celebrity looks even worse.
This silly incident has forever affected the celebrity's Brand. It could have a very real, and immediate, impact on the viewership of the celebrity's TV show. Which in turn effects advertising dollars for the network. All because she chose not to pay for the daily lunch special. What is the ultimate cost of that lunch? More...
10.15.09 14:31 by Dan
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Every day we work with business owners to create websites that help drive their business. Unfortunately, once the site is complete, most business owners put a checkmark in the done column for the get-a-real-cool-website task and move on. Simply hoping that it delivers on their dream of sending them endless prospects, money, and fame.
Like a reliable automobile, a website needs a little more love and care, if you want it to perform. Your site will need a tune up on a regular basis, maybe an upgrade here and there, and every once in a while it will probably need a fairly major overhaul. The best way to ensure your "car" is in top working condition is to pay attention to the little things constantly.
In the world of websites, one of the best ways to get a sense for the condition of your website is to review the visitor statistics. Some amazing information can be learned. Information that can point you to a bolt that needs to be tightened, or some oil that needs to be changed. More...
11.05.08 09:59 by Nate
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We were recently informed that five of our logo designs were selected for inclusion in the Logo Lounge 5 book. This annual publication features top designs from all around the world. Each design is put thought a rigorous judging process. We are excited and humbled to be included in this select group. The selected designs are listed below. More...
10.09.08 10:39 by Nate
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As we interact with business owners and other members of the business community we notice a lot of confusion as to what Brand is. Everyone indicates that they know what Brand is, yet few can really put their finger on a solid definition when asked. To help define Brand and make it easier to understand I have outlined the four basic components that, when working together, create a powerful Brand. More...
09.23.08 01:18 by Dan
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What feels better, bobh3452@hotmail.com or bob@paintgurus.com? I run across email addresses for businesses and business owners all the time that come from free, or generic, email services. I'm talking about yahoo, hotmail, gmail, msn, aol, comcast, roadrunner, qwest, and the list goes on. Don’t get me wrong, these are great companies and they provide a solid service. I am talking about their use by businesses; specifically small and micro businesses. If you are using one of these email addresses you are missing a huge branding opportunity. More...
09.08.08 05:56 by Nate
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What’s in it for me?
The Beijing Olympics had a powerful brand. An estimated 4 billion people experienced some part of it during the Games. If you watched the opening ceremonies or closing ceremonies, you couldn't avoid it. What do you remember? The running man pictogram, the scroll, the tribal wave pattern, the hundreds of cheerleaders in all white, the heavy use of red and white with accents of blue, yellow, and green. I could go on and on. Each element was carefully crafted to play a role in the story China wanted us to hear.
What story is your Brand telling? More...
08.27.08 05:47 by Nate
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